AWS Case Study: Re-Architecture & ReEnvisioning the future with Matchplicity platform

Overview:

 Matchplicity is a community-based hiring platform that initially faced challenges with scalability, onboarding friction, and high latencies leading to poor user experience. The original architecture also incurred significant AWS costs relative to platform usage. As the founders decided to pivot the business model, they aimed to revamp the platform to scale seamlessly and enhance revenue opportunities.

Highlights:

• 10X increase in search speed
• Customer onboarding time reduced from one week to a few minutes
• 80% reduction in AWS costs
• Automated deployments enabling faster feature delivery

Overview:

 Matchplicity is a community-based hiring platform that initially faced challenges with scalability, onboarding friction, and high latencies leading to poor user experience. The original architecture also incurred significant AWS costs relative to platform usage. As the founders decided to pivot the business model, they aimed to revamp the platform to scale seamlessly and enhance revenue opportunities.

Opportunity: 

Creating a scalable and reliable community-based hiring platform was key to sustaining Matchplicity’s growth. Supported by AWS Accelerator and TechStars, the founders realized that both the business model and platform needed transformation. They envisioned a community-based hiring platform enabling users to create and maintain communities, facilitating networking and interaction among potential employers and employees through AI and ML-enabled search functionalities. Additionally, they aimed to incorporate event-based hiring features for better engagement and monetization opportunities. This vision required a comprehensive architectural overhaul focusing on cost optimization, security, scalability, and reliability, while addressing existing issues such as lack of automated deployments and service health monitoring.

Solution: 

In 2023, Matchplicity partnered with Cruxito Tech Solutions to address its technological needs, focusing on re-architecture and new functionality. Key features introduced include:

• The ability to create and manage communities where admins can engage, educate, and empower users.
• An event barcode scanning feature allowing users to connect with attending companies and apply for positions.

These features along with the job search & matching platform adds significant value to the users. However, connecting the features and enabling users to leverage the features poses challenges in terms of UX as well as the architecting of the application. 

The new architecture adhered to AWS Well-Architected principles, emphasizing scalability, reliability, and security. A serverless architecture leveraging AWS Lambda and API Gateway facilitated seamless scaling. Utilizing AWS OpenSearch combined with Step Functions in Lambda enhanced search quality and reduced latency from several seconds to ~400ms. Separate purpose-built Lambdas improved reliability. Multi-region support and blue-green deployments ensured service availability. CI/CD automation streamlined deployments, reducing timelines from 3 days to 2 hours. Additional enhancements included CloudWatch monitoring, WAF security, and adherence to best practices, ensuring dynamic scalability and rapid feature addition—crucial for tech startups like Matchplicity.

Architecture: 

 

Outcome: The re-architecture yielded significant benefits for Matchplicity:

• CI/CD implementation reduced deployment timelines from 3 days to 2 hours.
• Search latency decreased from 5 seconds to 400ms.
• Monthly AWS costs are reduced by 80%.
• Service availability exceeded 99.9% with multi-region and blue-green deployments.

“This new platform has not only increased our confidence to market our platform but also enhanced usability and client satisfaction,” says co-founder Lauren. The new architecture enables rapid addition of features and seamless updates to existing functionalities.

AWS Services Used:

Here are the primary services that powers Matchplicity platform

• AWS Lambda
• AWS API Gateway
• AWS OpenSearch
• AWS CloudFormation
• AWS Amplify
• AWS Cognito
• AWS CloudWatch
• AWS RDS

 

Testimonial:

“Leveraging AWS Lambda and API Gateway has been transformative for Matchplicity. Our platform now scales dynamically, with deployment times reduced from days to hours and search latency improved by 10X. Cruxito Tech Solutions’ expertise ensured robust, secure, and cost-efficient architecture. This re-architecture has empowered us to enhance user engagement and satisfaction while driving business growth.”

— Lauren Burke Silva, Co-founder

About Matchplicity: 

Matchplicity is on a mission to enable micro communities thrive. Matchplicity platform provides opportunities to build, maintain, and monetize a community by connecting talent with potential employers.